The time is now…

I’ve been inspired by Derek Sivers to write about what I’m doing NOW, so here goes…

The beginning of 2018 has been a time of learning, acknowledging and confirming which has led to working more deliberately and ‘eyes wide open’.

I’m learning that the more I write things down (and publish them) the more clarity I get.  To make the most of this, I’m committing myself to sharing more of what I learn and experience as I go.  Funnily enough, being a writing business often becomes about writing for work.  This new era of writing is going to be for joy, for vulnerability, for authenticity and in some cases for therapy.

Home Life

My husband and I run a farm, have three young kids and a couple of businesses.  We’re too busy.  We made this move to create a better life and spend more time with our kids, and we’re not going well with that.  Need I say it again (for it to sink in to myself)?  We’re TOO busy!  This year, 2018, we are committed to managing our businesses better so that we are more efficient, less stressed and have more time for the important stuff…

Work Life

My major learning exercise so far this year has been doing Seth Godin’s The Marketing Seminar – I’m still finishing it off now.  It’s been life-changing (and I definitely don’t say that lightly)! It was exactly what I needed to refresh my work and give me the confidence that I can do marketing that I’m proud of.

The fuel that keeps me going…

I’ve always felt that what fuels me is to help others.  What I’ve had reaffirmed to me is that I can do this through marketing.  This year I’m going to help passionate business owners market their businesses in ways they can be proud of.  I’m going to help them discover marketing that shows the care, passion and enthusiasm they have for the people they serve.  This excites me in ways that I’m finding hard to describe.  It’s like a light has come on, or the feeling when you first stand in front of a fire after having been outside in the cold.

So, there are changes afoot.  I’m out to change marketing … for good.  If your goal is to help others, then I’m here to help you.  I’ll still be doing plenty of copy writing and other marketing but rather than just ‘doing’ my goal is to inspire others.  I want all of us to employ empathy and create more human marketing.

We’re each going to change our respective corners of the world, one thing at a time.

This is my now.

What’s yours?  Drop me a note and inspire me…